SKILL 02
Social media strategy and content planning
A good post starts with a plan. I help you decide what to say, when to say it and what you want people to do next, so your content stays consistent without taking over your week.
IN PRACTICE
Every post has a job.
MondayIntroduction
- Purpose
- Explain how you help small businesses
- Call to action
- Message about their project
WednesdayAI carousel
- Purpose
- Show practical examples of your knowledge
- Call to action
- Message “IA”
FridayService promotion
- Purpose
- Connect with business owners struggling with content
- Call to action
- Message “CONTENU”
SundayOptional audience poll
Optional- Purpose
- Learn what your audience needs
- Call to action
- Reply or vote
« What takes the most time: emails, content or planning? »
WHAT I'D MEASURE
Planned, not promised.
- Reach
- Saves
- Comments
- Messages
These are the signals I'd watch to adjust the plan. This is a proposed campaign, so no results are claimed.
MY APPROACH
Four steps to a plan you can keep.
- 01
Clarify the goal and the audience.
- 02
Choose a few content pillars and a realistic rhythm.
- 03
Give every post one purpose and one call to action.
- 04
Watch what people respond to, then adjust.
WHAT I CAN PLAN
- Content calendars
- Content pillars
- Post ideas and series
- Campaign plans
- Calls to action and keywords
- Bilingual posting schedules
SEE IT IN A PROJECT
Life Vault Business
Self-directed brand campaign
A coordinated campaign combining service promotion, practical AI education, bilingual copy and content planning.
Café Marée
Fictional brand concept
A coastal café campaign exploring visual consistency, bilingual storytelling and different reasons to visit.