Self-directed brand campaign
Life Vault Business
A coordinated campaign combining service promotion, practical AI education, bilingual copy and content planning.
Project status: Self-directed proposed campaign, not completed client work.
AI assistance: ChatGPT assisted with copy, planning and generated visuals, using the supplied brand board as the visual direction.
- Project type
- Personal project: a self-directed, proposed campaign. Not client work; no results measured yet.
- The goal
- Introduce small-business services, share useful practical AI examples and encourage relevant enquiries.
- My role
- I set the brand direction, wrote the bilingual messaging and planned the posting sequence, with ChatGPT assisting on copy, planning and generated visuals.
- Deliverables
- Service introduction graphic, five-slide AI education carousel, Social Media Rescue graphic, English and French captions, a proposed weekly calendar and a brand kit.
- Key decision
- Pair service promotion with practical AI education, so the sequence moves from introduction to useful examples to a clear invitation to enquire.
THE GOAL
Introduce services, share useful examples and encourage relevant enquiries.
THE AUDIENCE
Small business owners needing support with content, their online presence and practical AI tools.
THE BRAND
Life Vault Business brand identity.
Brand colours
- Charcoal#1B1B1B
- Teal#007C7B
- Gold#C9A96B
- Cream#F8F4EC
- Sage#5F7F72
HeadingsMontserrat
Body textLato
Brand kit PDF
Download brand kit PDFTHE CAMPAIGN
Content with a purpose.
Service introduction
Introduce the services and invite relevant enquiries.
Five-slide AI carousel
Share practical AI education through a coordinated sequence.
Social Media Rescue
Promote content support and encourage a conversation.
CONTENT PLANNING
A considered weekly rhythm.
Proposed campaign plan : Life Vault Business
Social posting platforms have not been specified for this proposed campaign.
4 planned posts
Monday
Introduction
- Purpose
- Explain how you help small businesses
- Call to action
- Message about their project
Wednesday
AI carousel
- Purpose
- Show practical examples of your knowledge
- Call to action
- Message “IA”
Friday
Service promotion
- Purpose
- Connect with business owners struggling with content
- Call to action
- Message “CONTENU”
Sunday
Optional audience poll
- Purpose
- Learn what your audience needs
- Call to action
- Reply or vote
Optional Story : « What takes the most time: emails, content or planning? »
CREATIVE CHOICES
Clarity. Consistency. Conversation.
The supplied brand direction connects service promotion and practical AI education. English and French copy make the campaign accessible to a bilingual audience. The proposed sequence balances introduction, useful examples and a clear invitation to enquire.
BILINGUAL COPYWRITING
Two languages. A consistent voice.
Caption examples for the proposed campaign.
Monday Service introduction
English
You know your business. I help you get the word out. Bilingual content, social media, websites and AI guidance: I help you move forward with clear ideas and tools that fit your needs. Have a project in mind? Send me a message.
Wednesday AI carousel
English
Using AI in your business can start small. Draft an email, brainstorm posts or organize your notes. One task at a time, with you making the final decisions. Swipe through the examples. 👉 Want help getting started? Message me “IA.”
Friday Social Media Rescue
English
You open Facebook to post… then close it because you don’t know what to say? 😅 Let’s look at what you already have, find ideas that sound like you and build a clear content plan. In French, English or both. Message me “CONTENU.” Let’s work through it together.
Original French caption variants
AI carousel
Tu passes trop de temps à répondre aux courriels, à chercher quoi publier ou à mettre de l’ordre dans tes idées?
L’IA peut te donner un coup de main. Pas besoin de tout changer d’un coup : on commence avec une tâche qui te prend du temps.
Fais défiler pour découvrir 3 exemples simples. 👉
Tu veux voir par où commencer dans ton entreprise? Écris-moi « IA » en privé.
Social Media Rescue
Tu ouvres Facebook pour publier… puis tu le refermes parce que tu sais pas quoi écrire? 😅
Tu connais ton entreprise. Mais trouver les idées, les mots et le temps pour en parler, c’est une autre job.
Je peux t’aider à regarder ce que tu as déjà, trouver des idées qui te ressemblent et préparer un plan de contenu clair. En français, en anglais ou les deux.
Écris-moi « CONTENU » en privé. On regarde ça ensemble.
AFTER PUBLISHING
A plan to learn, not claimed results.
Track reach, saves, comments and messages after publishing to learn what resonates and add real results to this case study. This campaign is proposed; performance results have not yet been measured.
Portfolio PDF
A seven-page case study covering the goal, creative choices, campaign captions and content calendar.
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